Your business at a glance
You're profitable this period with $15.7k kept after expenses. $14.8k is overdue across 4 invoices. $21.8k sits in the open pipeline.
Start here
Ranked by what it costs you to ignore
4 invoices are overdue
Oldest is 107 days past due: this is money you've already earned
2 new bookings
Confirmed on your calendar · next up Amara Blake · Discovery call · Tue, Oct 6 · 11:00 AM
Revenue
$69.2k
money in this period
Net profit
$15.7k
kept after expenses
Owed to you
$14.8k
4 unpaid invoices
Cash position
$41.6k
cash minus what you owe
Money in & out
Cash position
$41.6k
$69.2k in and $53.5k out over this period
Revenue
$69.2k
Total expenses
$53.5k
Net profit
$15.7k
Profit margin
23%
Where the money went
Bars show each category's share of total spending.
Owner's Pay34%$18,000
Cash Reserve17%$9,000
Taxes13%$7,200
Home Office & Operations11%$5,959
Contractors & Support10%$5,508
How the books are doing
Profit margin
23%
You keep $15,707 of every $69.2k that comes in
Yours to spend
$41.6k
You're bringing in more than you spend at this rate
Your books
Clean
Everything in this period has a category
Invoicing & payments
Outstanding
$14.8k
4 unpaid invoices · $14.8k of it overdue
Overdue
$14.8k
Collected
$6.5k
Average invoice
$4,250
How old the unpaid money is
Bars show each row's share of total owed. A full bar is 100%.
31 to 60 days$3,200 · 22%
60+ days$11,550 · 78%
Clients & pipeline
Pipeline value
$21.6k
6 clients · 4 booked
Active clients
6
Clients with work booked
4 of 6
New leads
1
Sales pipeline by stage
Bars show each row's share of all clients. A full bar is 100%.
Inquiry1 · 17%value $1,420
Proposal sent1 · 17%value $650
Deposit invoiced1 · 17%value $4,800
In progress2 · 33%value $14,900
Complete1 · 17%value $900
Marketing
Return on spend
2.9×
$18.2k profit after $9.8k of spend · 4.8× revenue per ad $
Ad spend
$9.8k
New customers
66
Cost per client
$148
Top performing channels
Google Search
4.6× return · $4.2k spent
+$7.3k
profit
Email
32.0× return · $300 spent
+$5.5k
profit
Meta Ads
1.7× return · $3.8k spent
+$160
profit
TikTok Ads
0.8× return · below 1.7× break-even
−$780
losing
Where to put the next dollar: Google Search, 4.6× return, the best profit per dollar you're spending. Pull back on TikTok Ads.
What to do next
- Pause or cut TikTok Ads, $1.5k spent is returning 0.8× and losing $780.
- Shift budget to Email, 32.0× return, $5.5k profit on $300 of spend.
Scheduling
Meetings this week
2
Next: Amara Blake · Tue, Oct 6 · 11:00 AM
Upcoming
5
Turned into work
1
Next 5 meetings
Amara BlakeExample
Discovery call
Tue, Oct 6 · 11:00 AM
30 min
Tomas ReyesExample
Brand portrait session
Thu, Oct 8 · 1:30 PM
90 min
Harper & JulesExample
Wedding consultation
Mon, Oct 12 · 10:00 AM
60 min
Neela RaoExample
Strategy session
Fri, Oct 16 · 3:00 PM
45 min
Riverside CafeExample
Menu shoot
Wed, Oct 21 · 9:00 AM
120 min
Contracts & proposals
Awaiting signature
1
$1.4k of work waiting on a signature · 67% of what you send gets signed
Signed
4
Sent → signed
67%
Gone quiet
0
With the client right now
Brand portrait shootExample
Sofia Delgado · sent today
$1,420
Contract sent
Forms & surveys
Unread responses
0
2 of 4 completed · 50% completion
Still outstanding
2
Completion rate
50%
Recent responses
Riverside CaféExample
Post-event review request (5 days after)
108 days ago
Harper & LiamExample
New client intake
123 days ago
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